Name

Standard metadata names #

::: section-content The <meta> element can be used to provide document metadata in terms of name-value pairs, with the name attribute giving the metadata name, and the content attribute giving the value. :::

Standard metadata names defined in the HTML specification #

::: section-content The HTML specification defines the following set of standard metadata names:

  • application-name: the name of the application running in the web page.

    ::: {#sect1 .notecard .note} Note:

    • Browsers may use this to identify the application. It is different from the <title> element, which usually contain the application name, but may also contain information like the document name or a status.
    • Simple web pages shouldn't define an application-name. :::
  • author: the name of the document's author.

  • description: a short and accurate summary of the content of the page. Several browsers, like Firefox and Opera, use this as the default description of bookmarked pages.

  • generator: the identifier of the software that generated the page.

  • keywords: words relevant to the page's content separated by commas.

  • referrer: controls the HTTP Referer header of requests sent from the document:

    Values for the content attribute of <meta name="referrer">
    no-referrerDo not send a HTTP Referer header.
    originSend the origin of the document.
    no-referrer-when-downgradeSend the full URL when the destination is at least as secure as the current page (HTTP(S)→HTTPS), but send no referrer when it's less secure (HTTPS→HTTP). This is the default behavior.
    origin-when-cross-originSend the full URL (stripped of parameters) for same-origin requests, but only send the origin for other cases.
    same-originSend the full URL (stripped of parameters) for same-origin requests. Cross-origin requests will contain no referrer header.
    strict-originSend the origin when the destination is at least as secure as the current page (HTTP(S)→HTTPS), but send no referrer when it's less secure (HTTPS→HTTP).
    strict-origin-when-cross-originSend the full URL (stripped of parameters) for same-origin requests. Send the origin when the destination is at least as secure as the current page (HTTP(S)→HTTPS). Otherwise, send no referrer.
    unsafe-URLSend the full URL (stripped of parameters) for same-origin or cross-origin requests.

    ::: {#sect2 .notecard .note} Note:

    • Dynamically inserting <meta name="referrer"> (with document.write() or appendChild()) makes the referrer behavior unpredictable.
    • When several conflicting policies are defined, the no-referrer policy is applied. :::
  • theme-color: indicates a suggested color that user agents should use to customize the display of the page or of the surrounding user interface. The content attribute contains a valid CSS <color>. The media attribute with a valid media query list can be included to set the media the theme color metadata applies to.

  • color-scheme: specifies one or more color schemes with which the document is compatible. The browser will use this information in tandem with the user's browser or device settings to determine what colors to use for everything from background and foregrounds to form controls and scrollbars. The primary use for <meta name="color-scheme"> is to indicate compatibility with—and order of preference for—light and dark color modes. The value of the content property for color-scheme may be one of the following:

    normal

    The document is unaware of color schemes and should be rendered using the default color palette.

    [light | dark]+

    One or more color schemes supported by the document. Specifying the same color scheme more than once has the same effect as specifying it only once. Indicating multiple color schemes indicates that the first scheme is preferred by the document, but that the second specified scheme is acceptable if the user prefers it.

    only light

    Indicates that the document only supports light mode, with a light background and dark foreground colors. By specification, only dark is not valid, because forcing a document to render in dark mode when it isn't truly compatible with it can result in unreadable content; all major browsers default to light mode if not otherwise configured.

    For example, to indicate that a document prefers dark mode but does render functionally in light mode as well:

    ::: code-example [html]{.language-name}

    <meta name="color-scheme" content="dark light" />
    

    :::

    This works at the document level in the same way that the CSS color-scheme property lets individual elements specify their preferred and accepted color schemes. Your styles can adapt to the current color scheme using the prefers-color-scheme CSS media feature. :::

Standard metadata names defined in other specifications #

::: section-content The CSS Device Adaptation specification defines the following metadata name:

  • viewport: gives hints about the size of the initial size of the viewport.

    Values for the content of <meta name="viewport">
    ValuePossible subvaluesDescription
    widthA positive integer number, or the text device-widthDefines the pixel width of the viewport that you want the website to be rendered at.
    heightA positive integer, or the text device-heightDefines the height of the viewport. Not used by any browser.
    initial-scaleA positive number between 0.0 and 10.0Defines the ratio between the device width (device-width in portrait mode or device-height in landscape mode) and the viewport size.
    maximum-scaleA positive number between 0.0 and 10.0Defines the maximum amount to zoom in. It must be greater or equal to the minimum-scale or the behavior is undefined. Browser settings can ignore this rule and iOS10+ ignores it by default.
    minimum-scaleA positive number between 0.0 and 10.0Defines the minimum zoom level. It must be smaller or equal to the maximum-scale or the behavior is undefined. Browser settings can ignore this rule and iOS10+ ignores it by default.
    user-scalableyes or noIf set to no, the user is not able to zoom in the webpage. The default is yes. Browser settings can ignore this rule, and iOS10+ ignores it by default.
    viewport-fitauto, contain or cover

    The auto value doesn't affect the initial layout viewport, and the whole web page is viewable.

    The contain value means that the viewport is scaled to fit the largest rectangle inscribed within the display.

    The cover value means that the viewport is scaled to fill the device display. It is highly recommended to make use of the safe area inset variables to ensure that important content doesn't end up outside the display.

    ::: {#sect4 .notecard .warning} Warning:

    Disabling zooming capabilities by setting user-scalable to a value of no prevents people experiencing low vision conditions from being able to read and understand page content.

Other metadata names #

::: section-content The WHATWG Wiki MetaExtensions page{target="_blank"} contains a large set of non-standard metadata names that have not been formally accepted yet; however, some of the names included there are already used quite commonly in practice — including the following:

  • creator: the name of the creator of the document, such as an organization or institution. If there are more than one, several <meta> elements should be used.

  • googlebot, a synonym of robots, is only followed by Googlebot (the indexing crawler for Google).

  • publisher: the name of the document's publisher.

  • robots: the behavior that cooperative crawlers, or "robots", should use with the page. It is a comma-separated list of the values below:

    ValueDescriptionUsed by
    indexAllows the robot to index the page (default).All
    noindexRequests the robot to not index the page.All
    followAllows the robot to follow the links on the page (default).All
    nofollowRequests the robot to not follow the links on the page.All
    allEquivalent to index, followGoogle
    noneEquivalent to noindex, nofollowGoogle
    noarchiveRequests the search engine not to cache the page content.Google, Yahoo, Bing
    nosnippetPrevents displaying any description of the page in search engine results.Google, Bing
    noimageindexRequests this page not to appear as the referring page of an indexed image.Google
    nocacheSynonym of noarchive.Bing

    ::: {#sect5 .notecard .note} Note:

    • Only cooperative robots follow these rules. Do not expect to prevent email harvesters with them.
    • The robot still needs to access the page in order to read these rules. To prevent bandwidth consumption, use a robots.txt file.
    • If you want to remove a page, noindex will work, but only after the robot visits the page again. Ensure that the robots.txt file is not preventing revisits.
    • Some values are mutually exclusive, like index and noindex, or follow and nofollow. In these cases the robot's behavior is undefined and may vary between them.
    • Some crawler robots, like Google, Yahoo and Bing, support the same values for the HTTP header X-Robots-Tag; this allows non-HTML documents like images to use these rules. ::: :::

Specifications #

::: _table #

Specification #

HTML Standard
[# standard-metadata-names]{.small}

Referrer Policy
[# referrer-policy-delivery-meta]{.small}
#

:::

Browser compatibility #

::: _table #

               Desktop                                                                                                              Mobile                                                      

               Chrome        Edge          Firefox      Internet Explorer                                    Opera         Safari   WebView       Chrome        Firefox for  Opera     Safari   Samsung
                                                                                                                                    Android       Android       Android      Android   on IOS   Internet

name 1 12 1 ≤6 ≤12.1 ≤4 4.4 18 4 ≤12.1 ≤3.2 1.0

color-scheme 81 81 96 No 68 12.1 81 81 96 No 12.2 13.0

referrer 17 79 36 11 15 11.1 37 18 36 No 12 1.0

               Until Chrome                The          Browsers initially supported an [early               Until Opera            Until Chrome  Until Chrome  The                             Until Samsung
               46, `content`               `referrer`   draft](https://wiki.whatwg.org/wiki/Meta_referrer)   46, `content`          46, `content` 46, `content` `referrer`                      Internet 5.0,
               values                      value        of the specification which can only use a meta tag   values                 values        values        value                           `content`
               weren\'t                    wasn\'t      and is only compatible with the `origin` value from  weren\'t               weren\'t      weren\'t      wasn\'t                         values
               constrained                 taken into   the new spec.                                        constrained            constrained   constrained   taken into                      weren\'t
               to the values               account when                                                      to the values          to the values to the values account when                    constrained
               listed in the               navigation                                                        listed in the          listed in the listed in the navigation                      to the values
               spec.                       was                                                               spec.                  spec.         spec.         was                             listed in the
                                           happening                                                                                                            happening                       spec.
                                           via the                                                                                                              via the                         
                                           context menu                                                                                                         context menu                    
                                           or middle                                                                                                            or middle                       
                                           click until                                                                                                          click until                     
                                           Firefox 39.                                                                                                          Firefox 39.                     

scheme 1 12 1 ≤6 ≤12.1 ≤4 4.4 18 4 ≤12.1 ≤3.2 1.0

theme-color 73 79 No No No 15 No 80 No No 15 6.2

               Chrome uses   Edge uses the                                                                                                        Chrome for                                    
               the color     color only on                                                                                                        Android does                                  
               only on       installed                                                                                                            not use the                                   
               installed     progressive                                                                                                          color on                                      
               progressive   web apps.                                                                                                            devices with                                  
               web apps.                                                                                                                          native dark                                   
                                                                                                                                                  mode enabled.                                 
               39--72                                                                                                                                                                           
                                                                                                                                                                                                
               Chrome                                                                                                                                                                           
               reports                                                                                                                                                                          
               support, but                                                                                                                                                                     
               does not                                                                                                                                                                         
               actually use                                                                                                                                                                     
               the color                                                                                                                                                                        
               anywhere.                                                                                                                                                                        

:::

See also #

::: section-content

::: _attribution © 2005–2023 MDN contributors.
Licensed under the Creative Commons Attribution-ShareAlike License v2.5 or later.
https://developer.mozilla.org/en-US/docs/Web/HTML/Element/meta/name{._attribution-link} :::